$10.46B
Etsy marketplace sales in 2025
Etsy reported $10.46 billion in marketplace gross merchandise sales for the year ended December 31, 2025.
Source: Etsy 2025 annual reportEtsy Marketplace Statistics: 2026 Buyer, Seller & Handmade Business Data
A current snapshot of the marketplace where handmade, personalized, vintage, and creative goods find their people.
Updated August 12, 2026
The numbers behind a very big handmade marketplace.
These figures summarize Etsy's latest reported marketplace data, primarily covering the year ended December 31, 2025. Every statistic links to Etsy's official annual report, so writers, shoppers, makers, and small-business researchers can check the original context.
86.5M
Active buyers at year end
An active buyer made at least one purchase in the prior 12 months. Etsy reported this count as of December 31, 2025.
Source: Etsy 2025 annual report5.6M
Active sellers at year end
An active seller had a charge or sale in the prior 12 months. Etsy reported this count as of December 31, 2025.
Source: Etsy 2025 annual report74%
Of sales came from U.S. buyers
Etsy reported that U.S. buyers accounted for 74% of marketplace sales in 2025.
Source: Etsy 2025 annual report45%
Of sales happened in the Etsy app
The Etsy app accounted for 45% of marketplace sales in 2025, up from 42% in 2024.
Source: Etsy 2025 annual report30%
Of sales were custom or made to order
Etsy reported that custom or made-to-order merchandise comprised about 30% of marketplace sales in 2025.
Source: Etsy 2025 annual report100M+
Items were listed for sale
Etsy reported more than 100 million items for sale during 2025.
Source: Etsy 2025 annual reportAbout 85%
Of sales came from six leading categories
Home and living, jewelry and personal accessories, apparel, craft supplies, paper and party supplies, and toys and games represented about $8.9 billion in 2025.
Source: Etsy 2025 annual report89%
Of sellers are businesses of one
Etsy's 2024 seller census found that 89% of sellers run a one-person business.
Source: Etsy 2025 annual report97%
Of sellers run their business from home
Etsy's 2024 seller census found that 97% of sellers operate from home.
Source: Etsy 2025 annual reportHow to use these figures
A clearer view of the marketplace.
Etsy is a marketplace, not a count of every handmade business in the United States. These statistics describe Etsy's own marketplace and seller community, which makes them useful for understanding the scale of online demand for creative, personalized, and made-to-order goods.
The sales figures use Etsy's definition of gross merchandise sales, the value of items sold through its marketplaces, excluding shipping fees and net of refunds from canceled transactions. The seller-census figures come from Etsy's 2024 seller census, so they should be read as a snapshot of Etsy sellers rather than all small businesses.
Methodology & sources
Where the data comes from.
Most figures on this page come from Etsy, Inc.'s 2025 annual report, filed February 19, 2026. The report covers Etsy marketplace activity for the year ended December 31, 2025 and includes highlights from Etsy's 2024 seller census.
Boopies Closet selected the statistics most useful for people researching handmade and custom-product commerce. No estimates have been added. This page will be reviewed monthly, or sooner if Etsy publishes materially newer marketplace data.
Cite this page
Boopies Closet. “Etsy Marketplace Statistics: 2026 Buyer, Seller & Handmade Business Data.” Updated August 12, 2026. https://boopiescloset.com/etsy-marketplace-statistics
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